Karla Paola YACINE

En résumé

Entreprises

• EBP Software de Gestion - Marketing Manager BU Spain

  2016 - maintenant Main assignments:
  
  Launching and positioning EBP brand in Spain for small and medium companies segment.
  Driving product management team to adapt the solution to Spanish market specifications and fiscal policies.
  Using digital marketing tools (SEO, SEM, Google analytics...) to increase traffic
  Analyzing KPIs, identifying main leads and improving the brand positioning.
  Managing Website: content, UX optimization
  
  Launched and developed retail market in Spain
  

• WENGO - Country Manager Spain and LATAM

  Paris 2013 - 2014 Business Development in Latin America
  
  Performed market studies (Mexico, Chile, Argentina, USA),
  Managed partnerships with TV/Radios/Magazines medias (ex: The Dish…) and web (ex: Yahoo, MSN,…) prospection, negotiation, closing,
  Led advertising campaigns with TV, Radio and magazines medias,
  
  Ensure revenue stability in Spain / Spanish website management
  
  Developed and executed marketing campaigns including web design, SEO & SEM, email marketing and social media,
  Analyzed and reported web analytics performance – Gave relevant recommendations and advised adjustments to optimize ROI,
  Mobile site rolled-out : translation French to Spanish, testing,
  Weekly Project Reporting, monthly strategy reviews
  

Formations

• Sup Career

  Paris 2013 - 2014 Master 2

• Universidad De La Salle Bajío, A.C.

  León, Gto. 2002 - 2006 Master 2

Réseau

Pas de contact professionnel